SimpliFine
By driving 100% outlet coverage and optimizing in-store execution, we significantly increased on-shelf availability and share of shelf (SOS) for bread and frozen products.
A cross-section of recent activations, campaigns and brand experiences we've delivered across Kenya, Uganda and Tanzania — each one built to drive measurable impact.
By driving 100% outlet coverage and optimizing in-store execution, we significantly increased on-shelf availability and share of shelf (SOS) for bread and frozen products.
A simple, integrated brand rollout for Kinangop Dairy Limited, combining digital marketing, PR, and on-ground activations to amplify reach and visibility. We strengthened brand presence across key channels, delivering wide nationwide coverage while reinforcing awareness of their quality dairy products.
Strong nationwide execution delivering full coverage and expanded distribution for new SKUs across key outlets. We improved on-shelf availability across sauces, squashes, and dawa, while growing share of shelf through smarter in-store positioning. Enhanced visibility was achieved through cross-merchandising and impactful block displays, with consistent planogram adherence maintained across all outlets.
Rolled out the Easy Scan QR code payment solution across all locations, simplifying transactions and improving daily conversions while achieving strong performance within the first months. Supported this with hands-on sales team supervision, performance tracking, and continuous training—resulting in team recognition, direct absorption of top-performing reps by the client, and the award of a second nationwide POS project.
Delivered a high-impact field sales and visibility program driven by consistent daily outlet coverage, strong sales execution, and engaging customer interactions. The team closely met monthly call and sales targets, while rolling out widespread POSM visibility across thousands of outlets. Customer engagement was reinforced through strategic giveaways, rewarding purchases and encouraging repeat buying at scale.
A hybrid PR programme built around quarterly CEO town halls — streamed live, extended through press partnerships, and activated on-ground with stakeholder brunches. Landed 46 media features across print, broadcast and digital.
Wall branding rollout for Airtel, transforming high-traffic locations into bold, high-impact brand touchpoints. The campaign strengthened visibility at street level, reinforced brand presence in key communities, and ensured consistent, eye-catching execution across all sites.
We launched a 12-day sampling campaign for Chapo Chap Chap across Nairobi's Modern Trade, utilizing 100+ POSM materials to drive awareness and a major double-digit sales conversion.
We executed thorough merchandising across the outlet universe, achieving total target coverage for new SKUs and ensuring high-impact visibility with improved planogram compliance.
We collaborate with brands committed to making a difference, knowing that real impact goes beyond the moment — it lives in the unforgettable experiences and cultural shifts we inspire.